We officially debuted the Something Blue bridal magazine, our passion project inspired by Lake Superior and created for the brides of the North.
Designed by our team at Josephine’s Bridal and featuring our sister brands — Superior Blooms, The Vault Duluth, and True North Weddings — Something Blue is more than a magazine. It’s a resource, a love letter, and a curated guide to help brides-to-be plan with ease, beauty, and confidence.
My heart is still swirling because this wasn’t even on my radar a year ago at the very same show.
Soooo, if anyone would’ve told me a magazine was coming to life… I simply would’ve brushed it off and walked away.
And somehow…here we are, with a beautiful bridal magazine brought to life.
I imagine brides flipping through the pages at night as they dream of their wedding day.
I imagine them inspired.
I imagine it living on a table in their home until the day they say “I do.”
From dress inspiration to real-wedding features, calming wedding day tips, and spotlight moments with our favorite local partners, the first issue captured the heart of our bridal community — and I couldn’t be more proud of this piece curated by our entire family of brands.
I hope brides feel the heart behind every page like I do.
Know a bride who needs a copy - have them book an appointment at Josephine’s Bridal in downtown Duluth or with any of our sister brands, and we’ll gift them one 💙
With butterflies-
