From the moment the doors opened, Josephine's booth was buzzing with excitement, gorgeous gowns, and SO many dreamy brides-to-be.
For the second year in a row, Josephine’s had the honor of showcasing several of our exclusive wedding gowns in our boutique booth and in the fashion show itself.
I mean the energy was electric!
The smiles were nonstop.
And yes… I was living for every moment.
But between all the good energy and incredible conversations, one word kept coming up from brides…
“Overwhelmed.”
And you know what?
I get it.
The sister brands get it, too.
That’s why, as a boutique with three powerhouse sister brands — Superior Blooms for florals, The Vault Duluth for rentals and decor, and True North Weddings for planning — we’re taking that overwhelm personally.
Because no one loves brides more than we do.
And when we hear them, WE ACT.
So… something big is coming.
I hope brides seriously mark their calendars because on January 29, 2026, we’ll be on Instagram sharing something designed to make planning your wedding feel 100x easier.
And trust me, 2026 and 2027 brides WILL WANT to be first in line for what we’re about to unveil.
It’s going to be off the hook!
I can hardly keep the secret…thank goodness I have this journal to write it all down.
P.S. I’m telling brides to follow us @josephines — and let’s turn that overwhelmed feeling into over-the-moon excited.
With excitement-
