Duluth’s Dreamiest Wedding Dress Shopping Experience
Are You Ready To Say YES to the DRESS?
Your Wedding Dress Moment Should Be Everything
Wedding dress shopping shouldn’t feel like a chore or lead to overwhelm. Too many brides leave crowded shops feeling unsure, unseen, and seriously underwhelmed.
That’s not your story.
At Josephine’s Bridal — a top-rated bridal boutique in Duluth — we believe your moment should be everything: Elevated. Personal. Unapologetically fun.
Whether you’re searching for a timeless bridal gown or a head-turning fashion-forward look, we’re here to help you feel fully seen.
No chaos.
Just you, your people, and your perfect dress.
This isn’t about just saying yes to the dress. It’s about knowing, deep down, you found the one.
Our promise to YOU is that your experience will be beautiful and you will feel like a PRINCESS!
Say Yes in a Way That Feels Effortless and Unforgettable
Step into the perfect dress while creating a memory with your squad that will last a lifetime!
At Josephine’s Bridal, we’ve created a dress shopping experience that fits you. Whether you’re drawn to timeless simplicity or a bold, head-turning look, we tailor each appointment to match your energy, your style, and your story. Our semi-private and VIP bridal appointments are designed to feel personal, peaceful — and yes, actually fun.
No pressure. Just an experience where you can be fully present, supported, and seen.
Bring your favorite people… or come solo. This is your time. You don’t have to shop around. You just have to show up. We’ll take it from there.
3 Simple Steps to the Perfect Dress
Here’s how to find your “I do” dress — enjoy a personalized experience alone or with your wedding squad.
ONE
Book An Appointment
Try on a curated selection of dresses in a stress-free, luxurious environment.
TWO
Bring Your Wedding Squad
Share the joy and make lasting memories together as you try on gorgeous dresses.
THREE
Say Yes To Your Dream Dress
Feel beautiful and confident for your big day while all eyes are on you.
$100 off your bridal gown!
Hey Bride-to-be, let’s make this official - receive $100 off any regular priced bridal gown at Josephine's Bridal just for joining our email list.
Hi, I’m Mariah — founder of Josephine’s Bridal and someone who believes your dress shopping experience should feel just as special as the gown you say yes to.
My journey in the wedding world started over 15 years ago, planning my sister’s wedding — a whirlwind of love, laughter, and a little chaos (the good kind). That moment lit a fire in me: What if I could help other women experience the magic of feeling fully seen, celebrated, and stunning on one of the biggest days of their lives?
Fast forward to today: Josephine’s Bridal lives in the heart of downtown Duluth, in the historic Bagley Building, where every detail has been designed to give brides the kind of experience they actually deserve — calm, curated, and completely unforgettable.
Whether you're quietly confident or bold and radiant — we’re here to guide you, listen to you, and help you find your “I do” dress without the noise or pressure. We’re not just here to help you find a dress.
We’re here to help you feel like yourself in it.
Meet Mariah…
Featured in Minnesota Bride Magazine
Dresses in sizes 0-36 | Prices from $900 - $3000
We know what this dress means. It’s not just fabric. It’s the moment you start to see yourself as a bride.
Gowns Chosen with Love & You in Mind.
At Josephine’s Bridal, we make that moment feel effortless. Our curated collection, relaxed atmosphere, and thoughtful guidance create the kind of experience you’ll want to remember — not just get through.
With sizes 0–36 and gowns ranging from $900–$3,000, we’re here to help you find the one that makes you feel like the best version of yourself because when you feel amazing in your dress — everything else falls into place.
Love Notes From Our Brides-To-Be
At Josephine’s, we don’t just help you find a dress —we help you feel calm, confident, and completely yourself.
“I went to Josephine’s a few weeks ago & I’m still thinking about my time there.” Katie and Josie had fun ideas to transition my dress from the ceremony to the party — different vibes, one perfect dress. They were patient, helpful & kind.
~Sarah
“It’s a first-class experience with stunning and affordable dresses.” The second you walk in, the door locks behind you — and it’s all about you. Mariah and Katie think of every single detail. It was more than shopping — it was exciting, effortless, and unforgettable.
~Michelle
”My expectations were surpassed. The appointment was intimate, fun, and full of care. Just what Duluth needed!
~Caleigh
A Sneak Peek Inside Josephine’s Bridal in Duluth, Minnesota.
