Today felt like stepping into a love story decades in the making. Justin Alexander — yes, that Justin Alexander — is officially gracing our racks, and honestly? My heart can’t take it.
This isn’t just another designer. These gowns are stitched with legacy, romance, and a kind of timeless beauty that whispers: you’ll remember this forever. Since 1946, brides across the world have walked down the aisle in his creations. And now? Josephine’s brides in Duluth get to write themselves into that story.
Here’s what makes my heart skip:
Sincerity Bridal — lace, tulle, shimmer… it’s the gown you twirl in and instantly feel like royalty. Fairy-tale dreams, made real.
Lillian West — soft, bohemian, a little untamed. Effortless and wild in the most romantic way. For the bride who wants her gown to feel like freedom.
Justin’s gowns are classic without ever feeling old-fashioned, modern without losing their soul. They don’t just look stunning — they become a memory.
Now here I am, Journal, scribbling down another core memory: watching brides step into a Justin Alexander gown and seeing that lightbulb moment — the one that says, this is me.
And the best part? These gowns are waiting right here at Josephine’s, ready for the next “I do.”
