Some designers create gowns. Others create an entire feeling. And today, I’m writing about one that feels like it was meant to find its way into Josephine’s…
Love Story.
Born in Ukraine, crafted by artisans who sew resilience into every seam, Love Story is a bridal line that stopped me in my tracks.
The gowns are everything I believe bridal should be: modern but timeless, feminine yet powerful, soft with an edge.
They carry stories — of love, yes, but also of heritage, craftsmanship, and courage.
Here’s what you’ll find in this collection:
- Sleek, European-inspired silhouettes that feel effortless.
- Lace and appliqué that whispers romance instead of shouting it.
- Minimalist draping and modern necklines — chic without trying too hard.
- Unexpected textures and couture-level tailoring that set these gowns apart.
When I slipped the first wedding gown onto a mannequin here in Duluth, I felt my heart light up. I wondered if I had the same expression that a bride-to-be has when they find their “I do” dress. It seemed that way.
I couldn’t contain my smile.
It’s not just fabric — it’s artistry, shaped for women who want to feel unmistakably themselves on their wedding day.
And here’s the part I can hardly believe…
Josephine’s Bridal is one of the first bridal boutiques in the U.S. to carry this line. Which means our brides are among the first to live their love stories in Love Story.
These gowns are an invitation. They gowns stitched with resilience and romance, just waiting for brides to step into them. To see why I knew — the moment I met this collection — it belonged here.