Josephine's Journal: Introducing Josephine's Off The Rack

Entry on August 17, 2026   Destination:Duluth, MN

A couple of weeks ago, 


I had the opportunity to do an editorial photo shoot for Something Blue magazine, featuring Eddy K Milano Couture gowns with photography by Asher James Co. It was the best night - the weather couldn't have been more gorgeous and the vibes were immaculate. My mom and Stephanie always volunteer me for these shoots and as much as they make me crazy, I also feel so lucky to be sharing these gowns and our beautiful city with everyone who sees them. 


The two gowns from the 2027 Milano Couture by Eddy K collection were so different, but each so special. "Anne Marie's" train cascading down a rock - perfection. "Monet's" all over lace and subtle sparkle felt so romantic on the beach. I love them both and I'm so glad they are part of our Signature Collection!


I can't wait to see these photos in the new issue of Something Blue Magazine, I hope you enjoy them too!

Oh, I’ve been waiting to share this one.


There’s something new at Josephine’s — and it might just change the way some of our brides find the dress.


Introducing Josephine’s Off The Rack.


Over the past two years, we’ve met so many brides whose wedding timelines look a little different. Maybe the date came together quickly. Maybe waiting months for a gown just isn’t in the cards. Or maybe you’re simply the kind of girl who falls in love, knows it’s right, and wants to take her dress home today.


Honestly? We love that energy.


So we created a collection just for you.


Josephine’s Off The Rack is a curated collection of designer wedding gowns that are ready when you are. You’ll find beautiful silhouettes, fabrics and details from designers we love — including Eddy K, Sincerity, Love Story and our own Louise Mae Collection — at some pretty incredible prices.


And here’s the best part: the dress you try on is your dress. No ordering. No wondering. No months-long wait. When you find the one, you can say yes and take her home with you.


Of course, this is still Josephine’s. You’ll have your stylist beside you, your people cheering you on, and that moment when you look in the mirror and everything suddenly feels real.


The only difference?


This time, your dress gets to leave with you.


And I have a feeling there are going to be some very happy brides walking out our doors.

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XoXo -

Josephine