Welcome to Josephine's Bridal
Duluth's Dreamiest Wedding Dress Shopping Experience
Your "Yes" Moment
Elevated. Personal. Memorable.
At Josephine’s Bridal — a top-rated bridal boutique in Duluth, MN — we believe your moment should be everything: Elevated. Personal. Unapologetically fun. Whether you’re searching for a timeless bridal gown or a head-turning fashion-forward look, we’re here to help you feel fully seen. No chaos. Just you, your people, and your perfect dress. This isn’t about just saying yes to the dress. It’s about knowing, deep down, you found the one.
We promise you an bridal shopping experience where you feel BEAUTIFUL, SEEN, and HEARD.
Find the Dream Dress
3 Simple Steps
Here’s how to find your “I do” dress — enjoy a personalized experience alone or with your wedding squad.
Book AN Appointment
Try on a curated selection of dresses in a stress-free, luxurious environment.
Bring Your Wedding Squad
Share the joy and make lasting memories together as you try on gorgeous dresses.
Say Yes to Your Dream Dress
Feel beautiful and confident for your big day while all eyes are on you.
Only at Josephine’s
The Gown Worth Falling For
There’s finding a dress — and then there’s finding a Louise Mae wedding dress.
Exclusively available at Josephine’s Bridal, Louise Mae gowns are designed with the modern romantic in mind, each piece is hand-selected for its craftsmanship, elevated simplicity, and that one-in-a-million feeling you get the moment you see yourself in the mirror.
Nearly 50% of our YES brides fall head over heels for these effortlessly elegant wedding gowns.
Once you try one on… you’ll understand why.
Hayley Paige
Exciting news! Starting September 2025, we’re thrilled to welcome Hayley Paige wedding dresses to our collection. Known for their whimsical elegance and fashion-forward designs, these gowns are perfect for brides looking to make a statement on their big day. Stay tuned—your dream dress might just be arriving soon!
About Us
Meet Mariah
Hi, I’m Mariah — founder of Josephine’s Bridal and someone who believes your dress shopping experience should feel just as special as the gown you say yes to.
My journey in the wedding world started over 15 years ago, planning my sister’s wedding — a whirlwind of love, laughter, and a little chaos (the good kind). That moment lit a fire in me: What if I could help other women experience the magic of feeling fully seen, celebrated, and stunning on one of the biggest days of their lives?
Fast forward to today: Josephine’s Bridal lives in the heart of downtown Duluth, in the historic Bagley Building, where every detail has been designed to give brides the kind of experience they actually deserve — calm, curated, and completely unforgettable.
Whether you're quietly confident or bold and radiant — we’re here to guide you, listen to you, and help you find your “I do” dress without the noise or pressure. We’re not just here to help you find a dress.
We’re here to help you feel like yourself in it.
Chosen with Love & You in Mind
It’s not just fabric. It’s the moment you start to see yourself as a bride.
At Josephine’s Bridal, we make that moment feel effortless. Our curated collection, relaxed atmosphere, and thoughtful guidance create the kind of experience you’ll want to remember — and say "Yes" to your dream dress!
With sizes 0–36 and gowns ranging from $900–$3,000, we’re here to help you find the one that makes you feel like the best version of yourself because when you feel amazing in your dress — everything else falls into place.
Love Notes
From Our Brides-to-be
At Josephine’s, we don’t just help you find a dress —we help you feel calm, confident, and completely yourself.
”I can't believe how easy and fun you made it, and you were able to take my comments and tailor the next dress to be an even better fit! They were accommodating for my group, and were very welcoming! The quick shipping and arrival of the dress was also amazing! I will be recommending you to anyone I know getting married! Thanks for being a part of my wedding journey!"
JILL
"Today was the most amazing experience I could have shared with my daughter. If you want to be made to feel like you are the most important person in the room, to feel how celebrities feel getting ready for the red carpet...this is where you need to say Yes to your dress!!! It’s 100% all about the bride!!! Beautiful dresses, beautiful and classy shop that makes you feel like you are home!"
JENNIFER
“My experience at Josephine’s Bridal was absolutely out of this world. The vibe of the shop was amazing and more than what I had expected. From the moment my group & I walked in, I felt so comfortable and the nerves completely vanished. The staff were so friendly, patient, supportive, honest & helpful. And that in itself is HUGE. I would so so so recommend this beautiful bridal shop to anyone! "
HAYES
”I can't believe how easy and fun you made it, and you were able to take my comments and tailor the next dress to be an even better fit! They were accommodating for my group, and were very welcoming! The quick shipping and arrival of the dress was also amazing! I will be recommending you to anyone I know getting married! Thanks for being a part of my wedding journey!"
JILL
"Today was the most amazing experience I could have shared with my daughter. If you want to be made to feel like you are the most important person in the room, to feel how celebrities feel getting ready for the red carpet...this is where you need to say Yes to your dress!!! It’s 100% all about the bride!!! Beautiful dresses, beautiful and classy shop that makes you feel like you are home!"
JENNIFER
Join the Club
$100 Off Your Bridal Gown!
Hey Bride-to-be, let’s make this official - receive $100 off any regular priced bridal gown at Josephine's Bridal just for joining our email list.
